Selecting the right domain name is important and definitely better to get right the first time.

16. Make It Unique

      I had a client the other day tell me a story about a domain he owned getting crazy amounts of traffic on accident. It turned out that someone had purchased the same domain only added dash (i.e. “unmarketing.com” vs “un-marketing.com”). Essentially, this poor fellow had created a strong online presence and brand that was mistakenly sending traffic to the wrong domain. Please, don’t be the “i’ll just add a dash to the domain guy”.
17. Avoid Copyright Infringement (or trademark issues)

      While this mistake isn’t made too often, it’s important stay away from brand related keywords like (e.g. “microsoftproductsreview.com” or “facebookhelper.com”). Recently Facebook is starting to sue companies with “face” or “book” in their domain names. To be sure you’re not infringing on anyone’s copyright with your domain, visit copyright.gov and search before you buy.
18. Use Defensive Misspelling Techniques

      If you’re domain is prone to common misspellings, you had better learn what a 301 redirect is quickly. The best thing you can do is purchase all common mispellings that have a chance of being typed by a site visitor. While I believe this is important, I typically only recommend the expense with older and more established businesses looking to protect their online presence and maximize site traffic. The most likely problem is someone not finding your site on the first try. Typically with search engines, this is less likely. However, the last thing you want is for someone to spell your domain wrong and end up at a trashy porn site capitalizing off your brand recognition.
19. Protecting Your Brand With Extensions

      I find more and more businesses buying all the top level domains for their company or brand and redirecting them to their .COM. While I agree with this tactic because of the low cost of domains, my opinion is more of a wait and see. Buying the .NET, .ORG, .BIZ, .INFO for 5 years would run you around $200. While that’s not a large amount of money for a multimillion dollar business venture, it is a decent investment for the small business owner trying to keep initial out of pocket expenses as low as possible. My rule of thumb is to wait at least 1 year to purchase these additional TLDs if you know the business is going to be around to make it worth the investment.
20. Check For Domain Abuse

      Let’s say you find a stellar deal on a potential domain purchase from a recently expired domain, or you want to purchase a domain from an existing owner. You will probably want to quickly check to see if it has been abused by a previous owner with search engine spam resulting in a Google penalty. One way to check if a domain has been used is with the Wayback Machine. You can also check existing backlinks by searching in google (e.g. “link:www.yourdomain.com”).
21. Choosing a Reliable Domain Registrar

      Make sure to choose a reputable domain name registrar. 99% of my customers use godaddy.com or networksolutions.com. While I dislike godaddy.com as a company, their services are decent, and their prices are extremely low. Additionally, they are the 1st and 2nd largest domain name providers in the world respectively. I have had a few clients that purchased domains from companies that went out of business and ended up losing their domains. Keep it simple, and go with a recognized and established domain provider.
22. Use Automatic Renewals

      I have lost count of the number of stories I have heard of folks that unknowingly allowed their domains to expire because of negligent non-payment. These days all domain registrars usually set your domain to automatic renewal (why wouldn’t they?). However, don’t leave this important consideration to chance; absolutely make sure your domains are automatically renewing. Also, if you you happen to lose a domain, fear not as the domain will be available for up to 90 days ONLY to you before being released into general population for purchase. However, this private “purgatory” period is going to cost you a few hundred dollars extra to buy back the domain. Just call your domain registrar and they’ll give you your options.
23. Use Domain Generators to Find Available Domains

      Domain generators, and online domain search tools are one of the best known tricks for finding relevant, valuable, and most importantly, available domains. In fact, I used nameboy.com when selecting both my company name and domain. I simply wanted something with “design” in the title and “glidedesign.com” was the best available so I took it.

24. Purchase Your Domain for 10 Years

      It turns out that most major search engines are now looking at the length of time before expiration on domains to establish trust. Sites that have been registered for more than a year are typically less likely to be a spammer or fly by night operation, hence more trustworthy in Google’s eyes. More trustworthy equals higher search results. Additionally, sites registered for up to 10 years will also get a benefit in Google’s eyes. Long story short, if you know the company is not going anywhere, and you like the domain, register it for the maximum period available, usually around 10 years.
25. Find a Domain ASAP

      On November 10th alone, there were 141,721 new domains and 89,372 domains were deleted, resulting in an obvious net gain of domain purchases. If you think of a good domain name, there is a high statistical chance that someone else is going to eventually come up with that exact same thought. If you have a great idea and are sitting on it, just go grab the domain, as they are relatively cheap (e.g. $10-30 per year) and if you don’t need the domain, you can always let it expire after the first year or two.

Other Notable Information Includes:

    * When selling products in other countries, buy a country specific domain
    * Don’t forget to grab all social media urls for your domain
    * Don’t forget about .MOBI for mobile phones
    * Always remember that domains are rented and not purchased

Source from Brand Strategy

www.todayisp.com

Todaynic.com International Limited

ICANN CNNIC HKDNR Accredited Registrar