Search engine advertising report shows travel sector down, but hot season approaching.

If you can buy direct navigation .travel domain names based on a multiple of recent parking performance, now might be a good time to take the plunge.

There are two reasons .travel domains might be attractive right now.

First, .travel click prices have been pummeled more than most other sectors in the current recession. Q4 prices for .travel clicks were down 17% from the same quarter 2008, and overall travel search spend is down 20%, the company reports. If you think this will start to rebound on an annual basis, you can buy domains at discounted multiples. Keep in mind that this data is based only on Efficient Frontier’s customer spend, but they have a large data sample.

Second, .travel search spend is seasonal, and we’re about the enter the high season. Buying a .travel domain based on a revenue multiple from the last few months means you’ll buy it based on the low months.

So if you’ve been holding off on buying travel domains, take another look.

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