Here’s something I haven’t seen before: a magazine ad with a .travel domain name.

Admittedly, I don’t read travel magazines. But while flipping through the latest issue of American Express’ Departures magazine, I came across a tourism ad for Egypt. The URL? www.Egypt.travel. (See the full ad a pdf here).

Egypt.travel is run by Egyptian Tourist Authority. The other URL in the ad is EgyptianTravelSpecialist.com, a web site maintained by Egyptian Tourist Authority geared to getting travel agents to sell customers on visiting Egypt.

So here’s my million dollar question. If there were no second URL in the ad, and the Egypt.travel domain wasn’t preceded by www., would anyone know it was a web address? If companies use newer top level domain names in advertisements, we’ll probably see a resurgence of including www. before web addresses.

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