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             First New gTLD Private Auction Participation                     

In 2012, the Internet Corporation for Assigned Names and Numbers (ICANN) will accept proposals for hundreds of new generic top-level domain names (gTLDs). ".net," ".gov" and ".com" are examples of established gTLDs. The new rules allow established corporations and institutions to propose new gTLDs, incorporating words such as ".hotel" or ".airline" or suffixes such as ".BBC" or ".google" that relate to specific companies. ICANN has placed instructions online for creating new Web suffixes. Applicants must register online by March 29, 2012 and submit the proposed name by April 12.

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1

Review ICANN's rules for qualified applicants and check that you meet its standards. Only organizations can apply, not individuals, and the organization must be established. If you're working to set up a corporation, for example, you can't apply for a suffix until you've received your corporate charter. ICANN will disqualify any organization that has been convicted of tax fraud, computer crime, drug dealing or cybersquatting, or that is affiliated with anyone who has.

2
Create the suffix you wish to have for your business. A name must have no more than 63 characters and consist entirely of letters. ICANN states it won't accept a name similar to existing or applied-for names that it will confuse users, that use someone else's trademark or a reserved name such as "Redcross" or "Olympic" or violates technical requirements.

3

Register online at the ICANN website after Jan. 1 2012, then submit your online application for a new suffix. You must submit a $185,000 fee to cover the cost of evaluating your application.

4
Respond to any comments or objections raised against your suffix. Comments are issues raised by the public regarding whether you qualify under ICANN's evaluation process. Third parties can file formal objections on the grounds that your proposed suffix violates their legal rights, or are contrary to law or public morality.