The category killer, premium domain name Santa.com has been put up for sale by its owners. The sale of the domain name would include key assets and trademarks, including a web platform for families to share wish lists, for kids to send letters to Santa and for parents to manage Santa’s letters back to kids, including physical letters from the North Pole.

Says Will Weisman, co-owner of the domain name, about making the domain name available for purchase:

“Not since Toys.com was sold for $5m has there been a comparable domain available for purchase. This is a rare opportunity to acquire the single best domain name connected to one of the most iconic and beloved characters in the world,”

In the press release announcing the sale, Weisman goes on to say:

“What’s amazing is that no company has truly leveraged the power of Santa in the 21st Century. I think of what Coca-Cola did previously with Santa, and see an amazing opportunity for some innovative business to build upon his magic in a way that capitalizes on today’s tech enabled world.”

 

 

 

 

 

 

 

 

 

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