When choosing a web hosting package, the concept of ‘value for money’ may be difficult to define. Everyone wants their hosting to be as affordable as possible, yet you’ll also need the right features and resources to make your website easy to manage.

If your hosting package doesn’t match your needs, you could spend a lot of time on administration and troubleshooting, That will affect your ROI. When researching value for money hosting, it’s vital that your needs are matched to your hosting plan.

In this article, we’ll look at some of the most affordable hosting packages – the packages chosen by small businesses – and break down the pros and cons for each type.

Affordable Hosting

At the low-cost end of the hosting market, basic hosting falls into two categories: site builder hosting and shared web hosting.

Site builder hosting

Site builder hosting is a basic hosting service that allows businesses to build a website from predefined templates and modules. Many businesses start off with this kind of hosting as it allows them to create a website quickly for an affordable price.

●      Pros: There’s no need to hire a website developer or designer, and you can do most of the work yourself.

●      Cons: You may not be able to move your website or develop it beyond the basics. Adding advanced functionality – such as a blog, or social media features – may be impossible.

Shared web hosting

Shared hosting is an extremely popular type of hosting for small businesses since it offers a good balance of features for a low subscription fee. If you’re not sure which type of hosting to go for, shared web hosting normally provides customers with good value for money and a range of scripts and tools. These make setting up a website very straightforward, providing you have the time to invest.

●      Pros: Low cost and no commitment. A good spread of features, and the ability to use popular scripts and tools to grow your site without committing to an unmanageable learning curve.

●      Cons: Non-technical users may need some assistance getting started and maintaining their site content. Your site is at the mercy of other sites on the same server, and that means performance could be affected.

Other types of affordable hosting

If you have niche requirements, a slightly more expensive form of hosting may offer the best value for money.

●      Reseller hosting is a special type of shared hosting. The owner of the account, or ‘reseller’, can divide their web space and sell it to their own clients. This type of hosting is ideal for web developers who want to sell design, development and web hosting as a complete package. It can also help businesses to set up additional income streams.

●      VPS hosting is a step up from shared hosting. The customer is allocated a chunk of server space and resources, rather than sharing with other clients’ sites. Although VPS hosting is more expensive than shared, site builder or reseller hosting, it offers some key advantages, such as control over the environment, less susceptibility to sluggish performance and less chance your site will be taken offline without warning. As your business grows, you may find that the additional resources provided by VPS hosting are worth paying for.

Making Your Decision

Every business is different, and although low-cost hosting is attractive, there may be good reason for your business to pay more – simply to save time and benefit from more powerful features.

Before changing your hosting provider or package, research your chosen service using independent web hosting review websites to make sure the switch makes sense.

Claire Broadley is a creative content writer working for WhoIsHostingThis.com, providing independent web host user reviews.

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