Known for their highly scalable and performance for certain data models, NoSQL database management systems has seen explosive growth in recent years.

Part of its popularity can be attributed to its mass market appeal, as MongoDB is used by just about every type of customer — from small startups, to medium-sized businesses, to large enterprises.

A recent 451 Group report projected NoSQL software revenue to see an annual growth rate of 82 percent to reach $215 million by 2015.

The open source-based MongoDB solution, in particular, has slingshot forward to become the most popular NoSQL database management system, used by the likes of Foursquare, Craigslist, and MTV Networks.

Recognizing this huge market opportunity, cloud and web hosting provider Rackspace Hosting announced Wednesday it has acquired MongoDB database as a service provider ObjectRocket.

The acquisition of ObjectRocket effectively broadens Rackspace’s OpenStack-based open cloud platform to offer customers a NoSQL DBaaS.

It also expands Rackspace’s capability to help customers support big data in the cloud for demanding applications.

“We have been looking at the MongoDB market for quite some time,” Pat Matthews, senior vice president of corporate development at Rackspace, says in an interview with the WHIR. “About four or five months ago, [we were introduced to ObjectRocket] and we were super impressed by what Chris and his team built. What we’re trying to do is help Mongo move to the cloud.”

ObjectRocket’s platform is architected to provide users with an easy-to-use, consistently fast and scalable MongoDB environment.

Started a year ago, ObjectRocket’s founding team collectively has more than 50 years of experience in scaling large data systems, and played founding development roles at companies like Shutterfly, PayPal, eBay and AOL.

“ObjectRocket is really a point where we decided to take those skills we had acquired over the last few decades, and make a service for customers that is highly available, highly performing and highly scalable, and add that to the ‘fanatical support’ that Rackspace offers,” Chris Lalonde, CEO and co-founder of ObjectRocket tells the WHIR.

The platform is highly available as a result of each instance residing on multiple redundant pieces of infrastructure, while databases are replicated and optionally exist in multiple geo-diverse data centers.

ObjectRocket is automatically scalable with its technology that inherently shards instances, enabling developers to automatically provision and manage instances.

The platform offers consistently fast performance as each complete stack has been optimized specifically for MongoDB applications.

During recent internal performance benchmarking tests, ObjectRocket produced a consistent latency of 2ms, which is 10 times faster than the closest DBaaS competitor.

“One of the unique things about us is that we have our own infrastructure, so we don’t layer on top of other existing cloud infrastructures,” LaLonde says. “We have our own hosts, our own platforms. We use only SSD for all of our servers, whether it’s for the smallest one or largest one.”

ObjectRocket also uses AWS Direct Connect to provide low latency and free bandwidth to AWS customers and will continue to be sold as a standalone service.

The acquisition also allows Rackspace to establish a strong presence within the high growth, NoSQL database market.

Rackspace will begin offering the ObjectRocket platform in early March to its customers in its Chicago data center and will soon integrate the platform across its Open Cloud portfolio.

“Modern applications, modern developers have to be able to scale a platform very quickly,” Matthews says. “The database is an integral part of the platform. If you can’t scale the backend database then you experience all kinds of trouble. That’s where we come into play.”

For more coverage on Rackspace’s ObjectRocket acquisition, see Data Center Knowledge: Rackspace Acquires ObjectRocket for MongoDB Service

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