The following is a guest post by Mike Cohen of WannaDevelop.com.

When Frank Schilling quietly soft-launched InternetTraffic.com last year and made the service available to a few select fellow domainers and professional type-in traffic operators, not too many could predict that the move would forever change the domain parking industry. So to get a better idea of what’s going on and more importantly what is still to come in the near future we reached out for a quick update from the founder of the popular domain monetization platform as we near the one year anniversary.

Below are some interesting insights and data which we were provided with:

• By internal estimation InternetTraffic.com is now running 50%+ of all professional name operators on the platform
• Close to 1,552,000 names are monetized on the platform
• Names setup on the platform are much better and more potent than the names you would normally find on other big parking and sales platforms
• In terms of audience delivered each day, InternetTraffic.com is likely the largest parking platform right now in the world

Frank Schilling went on to explain in detail about what happens behind the scenes of his operation…

“The most important thing to take-away is that all the changes… Everything we do internally, is designed to maximize the revenue on our owned and operated portfolio of domain names… We are trying to swing for the fences and maximize revenues in that department (on name-sales and on traffic sales) so we can make more money of our own names… If those things we do work, then we roll out the changes to our customers on the InternetTraffic / DomainNameSales platforms.

We work a Costco model: Very low margins… Big volume! Again, our core focus and time is really spent on our own stuff and then we marginally mark up services on our clients who get a free ride on our learning’s. We don’t play favorites or game payouts or shave tops or repackage revenues… It’s surprisingly untouched and ungamed. The brokerage services and sales-site we’ve developed is free but delivers significant revenue opportunity.”

Frank Schilling tells us that they’ve barely scratched the surface so far and that much more is still to come. Although almost a year old, the domain monetization service still remains very exclusive and not easy to get into for the average domainer.

“We hate to be clubby and would love to include all domainers that want to participate but not all domain names are created equal and its impossible to create a healthy market with all operators. There are administrative reasons, there are practical and competitive reasons.. But it’s not possible for us to work with everyone at this point.

The changes we’re roiling out will allow our clients to work less hard, to field more quality sales inquiries, to reply faster and to close sales and facilitate transfers quicker and more easily… With less charges than they are presently paying. It’s really remarkable stuff that the team is building. Again this is all for me, but the partners will get it shortly after we’re sure it makes more money and lives up to its high ideals.

DomainNameSales.com will be providing much much more revenue in the years ahead than CPC parking. Domain sales are maturing and we have designed a platform that can sell more names at higher dollars than other platforms can. Anyone can sell $2k names… Very few can sell $10k+ domains in volume. We want to chase that market and are one of the only platforms that do volume there. It is our intention to offer this machine to our partners, for free. We have some very big (revolutionary iPad / iPhone like) changes coming to this platform which will result in the ability to close more sales, faster.”

Frank Schilling wrapped things up with the following bold statement… “There will be a lot of shock and awe this year. But in the end if you own quality names with traffic, it’s all good. Brandables and punchy generics with very-low or little traffic are all good too ;)”.

Source from http://www.domainnamenews.com

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