China Yuan RMB
U.S. Dollar
Euro
British Pound
Canadian Dollars
Australian Dollars
Hong Kong Dollars
Vietnamese Dong
More Info 
Media Companies Try Getting Social With Tumblr 1
-
Release time：2011-01-31
Browse：3876
-
By now, plenty of traditional media companies have hopped on the social media bandwagon, pumping out news updates on Facebook and Twitter.
But do those companies have the time and resources to work yet another Web outlet into their daily routine?
Mark Coatney certainly hopes so. Mr. Coatney, a 43-year-old journalist, is the latest hire at Tumblr, a fast-growing blogging service based in New York that says it has 6.6 million users.
Until last month, Mr. Coatney was a senior editor at Newsweek, where as a side project he headed up the magazine’s social efforts on Twitter and Facebook. Last year he decided to add Tumblr to his repertoire.
“I saw it as an opportunity to talk to our audience in a new way,” he said. On Twitter, he said, “the main feedback comes mostly from retweeting,” or retransmitting an interesting message. On Tumblr, “the tone is a lot more conversational.”
Mr. Coatney quickly cultivated a following on Tumblr for his thought-provoking, quick-witted posts. Often they included commentary that was funny and bordering on acerbic — something he was able to get away with largely because “no one at Newsweek really knew what I was doing,” he said.
The credibility he established among Tumblr users, and the fact that Newsweek was one of the first big publishers to sign on, cemented Tumblr’s decision to hire him, company executives said.
Over the last few months, other media outlets have caught wind of Tumblr, which is free to use. The newest recruits include The Atlantic, Rolling Stone, BlackBook Media Corporation, The Paris Review, The Huffington Post, Life magazine and The New York Times.
But many of those outlets have done little more than set up a placeholder page. In his new job as a “media evangelist,” Mr. Coatney’s role, and in some ways his challenge, is to help them figure out what to do next.
Mr. Coatney describes Tumblr as “a space in between Twitter and Facebook.” The site allows users to upload images, videos, audio clips and quotes to their pages, in addition to bursts of text.
As on Twitter, users can follow other users, whose posts appear in a chronological stream on a central home page known as the dashboard. Users can indicate that they like an item by clicking on a red heart next to it or “reblogging” it.One of the big differences between Tumblr and Twitter is that Tumblr does not display how many followers a user has, said David Karp, Tumblr’s 24-year-old founder and chief executive.
“Who is following you isn’t that important,” he said. “It’s not about getting to the 10,000-follower count. It’s less about broadcasting to an audience and more about communicating with a community.”Source from The New York Times
Get your own web hosting here!
Todaynic.com International Limited
ICANN CNNIC HKDNR Accredited Registrar
About Todayisp
Todaynic.com International Limited(Todayisp.com) was incorporated in Hong Kong in 2005, directly under Todaynic.com, Inc. which was established in 2000. As one of the first ICANN (The Internet Corporation for Assigned Names and Numbers), Verisign, HKDNR, and CNNIC (The China Internet Network Information Center) accredited registrars, Todayisp is also a leading provider of services in domain name registration and web hosting.
Search
