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Kenya on verge of growing .ke domain market 2

  • Release time:2011-01-27

  • Browse:4210


  • Kenya is witnessing the arrival of an Internet entrepreneurial class known as “domainers”. Photo/FILE
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    There are domainers who make millions of dollars each year by having thousands of domain names in their portfolio that work in this manner.

    In addition to making money through landing pages as described above, domainers will also tend to buy and sell domain names for profit.

    Case in point is domains like sex.com which in the past held the record at $13 million.

    Imagine that for just a domain name! Domainers with the right domain names do indeed make a tidy profit buying and selling domain names which is why Kenya is now on the map.

    Kenya currently has just over 15,000 domain names which is small compared to South Africa which has over 600,000.

    However, Kenya has a speculative six million Internet users and over 20 million mobile users as well.

    In addition, the landing of broadband over the last couple of years as well as the growth of local digital content initiatives all serve as catalysts for the domainers to check into this market at this juncture.

    It really is a gold rush of sorts and the early players will reap the biggest rewards.

    Inevitable for Kenya

    Going forward, what is inevitable for Kenya which has not happened yet is what is called a domain aftermarket.

    In a nutshell, a domain aftermarket is a secondary market for Internet domain names in which a party interested in acquiring a domain that is already registered bids or negotiates a price to effect the transfer of registration from the registered holder of that domain name.

    Domain aftermarkets are facilitated by service providers such as SEDO, GoDaddy and Moniker which provide communication methods for buyers and sellers to interact, often anonymously, to negotiate and close a transaction.

    They often provide additional services, such as financial escrow services and domain parking.

    It goes without saying that a local domain aftermarket should ideally happen in Kenya in 2011 for .ke domains.

    Clearly, there is need and the demand is picking up already.

    Source from Business Daily Africa

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