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Kenya on verge of growing .ke domain market 1
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Release time：2011-01-27
Browse：3515
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Kenya is witnessing the arrival of an Internet entrepreneurial class known as “domainers”. Photo/FILE
I am prompted to write this post because of something that happened to me recently.
One of the things I like to do on the side is buy and sell highly desirable and generic domain names.
In this respect, until the past year or so, it was relatively easy to find and secure domain names within Kenya’s .ke name space.
In fact, you could say it was more often than not you could pick any name of choice and you would find it, available, for registration. However, this trend is fast changing.
What happened to me earlier this week is something that should not have happened if it were not for my lack of attention to detail.
I had secured several high quality domain names under the .ke space over the years.
These domain names were quite clearly “to die for” in any context.
However, being in Kenya, and waiting till the last minute to renew them, I was sure I could do so quite easily. This was not to happen.
The domain names I had were snapped up within minutes of expiring by other parties. I lost all of them except one. It was a sobering moment.
Now, this sort of thing is not uncommon when you are dealing with top level global domain names such as .com or .net.
However, this is something unprecedented for Kenya since we are now seeing a shift to where .ke domain names not only have local, but also international appeal — the registrant who “grabbed” my expired .ke domain names is actually based in Seattle, USA.
More specifically, Kenya is witnessing the arrival of an Internet entrepreneurial class known as “domainers”.
Domainers, by simple definition, are people or organisations who professionally buy and sell domain names for profit.
Domainers look for domain names that usually have the potential for high Internet traffic, as well as high resale value.
The domain names in question tend to be generic words which can be valuable for type-in traffic and for the dominant position they would have in any field due to their descriptive nature.
Hence generic words and phrases such as poker, insurance, travel, sex and others are attractive targets for domainers.
Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase with an extension such as .com or .ke (with no spaces or a hyphen in place of a space) in the web browser’s address bar rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search.
Type-in traffic is a form of direct navigation. The amazing thing is that lots of people “assume” a web site for a brand or service in this manner which leads to lots of traffic for the domain name’s owner(s).
What domainers do once they have secured a high traffic domain is that they then use a service provider such as SEDO, Moniker or GoDaddy who helps them monetise the domain name through landing pages that have contextual links to services such as Google’s Adsense.
In this manner, a domainer will make money every time someone clicks on one of the Google AdSense links on the landing page.Source from Business Daily Africa
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