No matter what kind of business you run, an internet smart, internet friendly, web presence is the key to your marketing strategy. Not including a website in your marketing plans could crush your business before you even open the doors. The same goes for your already established business. If your website is not getting the kind of traffic or generating paying customers then an overhaul might be necessary.

Domain Names that are Smart

      It could be just a slight tweak in the look of the site, perhaps some of the content is outdated, but have you considered that your domain name just is not hitting the right keywords that you need to get the right targeted traffic. Consider this example. The fictional company Incredible Super Fantastic Application Developers creates this fantastic new iPhone app that everyone would just absolutely love if they could just find it. Sure, they were able to get it on iTunes, but all of their marketing is focusing on their domain name; SFAD-APS dot com.

      Well SFAD-APPS dot com does not say a single thing about what they do, what they sell or make and it is not serving their company at all having a domain name that doesn’t include some great and obvious keywords. Keywords like: Apps, Smart Phone, App Developer. You get the picture. Keywords in the domain are incredibly important. SFAD would definitely get more traffic if their site had a domain like smartphoneapps.com. This domain includes some of the most searched keywords on the internet when it comes to apps. Could this company afford a premium domain name like this? In actuallity, the true question should be can they afford not to?

Domain Names for Business

      With their current domain, this fictional company would be losing opportunities for new business about 20,000 times a day. So when selecting your domain name, use the obvious keywords that will draw business to your website.

Source from ADI News