According to a story in TechCrunch today, a European  company which they describe as being an “international mobile roaming and app company” announced it was changing its name to just “Tru”.

      The problem as TechCrunch points out is that they don’t own the domain name Tru.com.

      That domain seems to be owned by Toys R Us.

      So the company that is changing their corporate name from TruPhone to Tru is stuck still having to use their old domain name truPhone.com.

      It also seems the company doesn’t even own tru.eu.

      You might think the company does not want to go with a .eu domain but they do own truphone.eu and tru.eu appears to be a parked page which one thinks they could have picked up rather cheaply, well before the announcement, especially since the parked domain Tru.eu has a for sale link back to a Sedo page.

      We often see American companies that simply don’t get the domain thing, now it appears there are plenty of them on the other side of the pond that are likewise domain challenged.

Source from The Domains

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