OpenRegistry.com announces its fully flexible and licensable new gTLD solution at ICANN 39.

      In a week that should be a milestone in the road towards new Internet extensions, OpenRegistry is launching  a complete Registry system at the 39th ICANN meeting. Based on years of experience in the domain name market, this  flexible solution offers an a la carte service to brand owners, communities and registrars aiming to join the new Top Level Domains (TLDs) era.

A strong heritage for new beginnings

      Built on the foundation of the .EU Registry, currently serving more than three millions domain names worldwide, the OpenRegistry system and software exceed all ICANN technical criteria laid out in the proposed Final Applicant Guidebook which is being discussed this week in Columbia. Rather than recycling an old solution, the  OpenRegistry team has started working more than a year ago to develop state-of-the-art registry software providing maximum flexibility on a strong and established infrastructure.

      “I have been working with members of the OpenRegistry team for more than 15 years” commented Marc Van Wesemael, CEO of EURid “their technical expertise has played an important role in the launch of .EU and I am thrilled to know their talent will now help foster other great ideas and make a difference in the new TLD revolution”.

No “one size fits all”

      DotCity, DotBrand, DotIdea… The possibilities brought on by the new ICANN are limitless and OpenRegistry strongly believes a TLD solution should take such diversity into account. Jan Jansen, CTO of OpenRegistry explains: “Our system was built from the ground up to be open and modular: we know a city does not have the same needs as a pure generic top level domain. OpenRegistry has many variables that can be edited to meet the exact needs of the client. For example, future dotBrand TLDs, will benefit from rights protection mechanisms built into the system, including links to a Clearing House system and a dynamic list of reserved names”.

      Openness is key to the OpenRegistry concept. Rather than imposing a registry package –originally developed for a completely different extension – on a TLD candidate, OpenRegistry will create a tailored solution to fulfil the candidates’ exact needs. It is even possible to license the OpenRegistry software, to be run within the candidate’s own infrastructure for additional control and cost-saving.

From a full turn-key solution to a simple software license

      “We feel that the OpenRegistry licensing scheme is a great step forward in registry management and a tremendous opportunity for the domain profession, including Registrars now that so-called ‘Vertical Integration’ has been authorised by the ICANN board” explains Jean-Christophe Vignes, recently appointed CEO of the company. “Registrars can run our white-label software inside their proprietary infrastructure to make sure they serve their clients the way they wish to, with no external intervention from the provider nor need to pay for a second infrastructure”.

Innovative to meet any extension’ needs

      Throughout the new TLD process ICANN has consistently worked to remove barriers to entry and to enhance competition and innovation. ICANN has not specified a finite number of new extensions or even the category in which they could belong. In November 2010 it announced that “it will not restrict cross-ownership between registries and registrar”. OpenRegistry believes such major changes can be reflected in registry companies . “Most of our competitors have been around for more than 10 years” explains Mr Jansen “We believe the opportunities that lie ahead warrant a fresh start and we want our partners and customers to benefit from our philosophy”.

      “New extensions are expected to promote innovation and diversity” concludes Mr Vignes “Yet, OpenRegistry firmly believes this noble idea will not reach its full potential if TLDs keep being run as they have been for years, by the same companies. After years in the Registry and the Registrar business, I am truly excited to take part in this new adventure and allow companies, brands and communities to take part of this revolution”.

Source from Domain News

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