The company submitted a complaint to the National Arbitration Forum,asserting legal rights over uversecentral.net and att5star.com domain names.AT&T owns trademark registrations both for the "U-Verse"  mark and the "AT&T" mark.Therefore,they contended the disputed domain names are confusingly similar to its trademark.

      Moreover,they contended the respondent registered and used the disputed domain names in bad faith.

      "Respondent previously used the <uversecentral.net> domain name to resolve to a website that displays third-party links to competing commercial communication websites under headings such as “Uverse,” “Cell Phone,” and “At T.” "

      "<uversecentral.net> and <att5star.com> domain names now resolve to websites that display various third-party links to websites and businesses unrelated to Complainant’s business.  "