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Alibaba Group competitive edge     

      Alipay.com Co.,Ltd. is China's leading independent third-party online payment platform. Established in 2004 by Alibaba Group, a leading international e-commerce service provider, Alipay is dedicated toward providing its members and merchants with a "simple, secure and speedy" online payment solution.

Market Share

      As China's leading independent third-party online payment platform, Alipay is becoming the preferred online payment tool of Internet merchants thanks to its innovative product technology, unique concept and large user base. It has users from across C2C, B2C and B2B fields. In addition to Taobao and Alibaba.com, more than 460,000 external merchants also employ Alipay services for transactions such as online purchase, virtual gaming, digital communications, commercial service, air ticketing and utilities fee payment.

Ring chart of online payment market shares

Wide Cooperation in Financing Channels

      Alipay's reputation in the online payment industry, advanced technology, refined market forecasting ability and social responsibility have won the recognition of its partners. Alipay has strategic cooperative relationships with all 19 Chinese national banks, including Industrial and Commercial Bank of China, Bank of China, Agricultural Bank of China, China Merchant Bank and nearly 40 local commercial banks such as Bank of Shanghai as well as international institutions like VISA, cooperating with different kinds of fund channels across the nation. In addition, Alipay also facilitates off-line added-value services through post offices (postal network e-remittance) and 24-hour convenience stores.

Guarantee in Security through Leading Technology

      Alipay's principal mission is to provide a safe and reliable online payment service. In addition to the SSL-constructed safe digital transmission channel, Alipay provides high-quality, tailor-made security products and solutions catering to users, including digital certificates, mobile dynamic passwords, security control, SMS notification, dual password and back-end real-time risk treatment system.

      To ensure access security of partner merchants, Alipay adopts various technical solutions such as MD5 and digital signatures to guarantee data authenticity and integrity in the transmission process from interfaces outside China.

Source from Alipay

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