If a local business is interested in buying one of your domain names, and you are trying to hash out a price for the domain name, here’s something you can use to make your case to the potential buyer and show them just how much value a domain name has compared to other means of advertising / marketing.

A lighted pole sign that many businesses use to attract the traffic that drives by their business can cost upwards of $5,000 or more, and that’s for an ugly, static sign. Of course, this sign can only be used to give a small amount of information about the company, can’t really be drastically changed, and it doesn’t say much about the company. It also can only be seen by a limited number of local people who drive directly past it, slow enough and close enough to read it.

On the other hand, a generic domain name can be the foundation for a beautiful website that can describe a business, offer special discounts, sell products, and can attract a targeted, worldwide audience. The domain name can be seen by millions of people, costs very little to maintain, and it can be used in many different ways.

Finally, when a company has a sign made and installed, the actual resale value of the sign is probably around zero. In fact, it would cost the owner money to remove and/or replace it. On the other hand, a used generic domain name will increase in value with age and usage, and it can be easily sold or converted into cash.

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