.ASIA is a highly recognizable phrase that is short, easy to remember, versatile but specific and focused on the Asia identity. It captures the essence of the community served and is a sustainable phrase that will not easily become obsolete. Asia traverses a broad region yet elicits a clear concept and coherence of the community, providing registrants tremendous value in establishing an Internet presence with global recognition and regional significance. The name value for .ASIA is especially remarkable for the thriving SME (small medium enterprises) make-up of the Asia economies. This is amplified even more as these SMEs continue to expand beyond their local market to the regional marketplace leveraging the Internet as a platform for growth.
The .ASIA domain can also be naturally used by individuals, businesses, organizations as well as community groups, without constraining to a particular silo within the community, promoting a diverse and dynamic community within the .ASIA namespace. This matches well and is consistent with the multicultural and vibrant community in Asia.
There is a recognizable latent demand in Asia for a TLD with regional significance and versatility. The .ASIA TLD will address this gap in the domain namespace. Furthermore, many of the less technically conscious SMEs in the region have lost out on the rush for a presence in the now well-occupied namespaces. The .ASIA domain will provide an opportunity for these entities to establish a representative, yet adaptable, online identity. Not only will commercial entities benefit from the opening of the .ASIA domain as a regional presence on the Internet, individuals and public or private initiatives, such as regional community organizations and events, will also be able to establish their presence with an Internet address that is meaningful.
Altogether, these elements will work to enhance both the geographic as well as the demographic diversity of the Internet namespace.
Asia is a term with broad significance and has a clear and lasting value. Many companies, initiatives, events and organizations use Asia as a defining element of the core values or sectional aspect in their names. For example:
1 Regional companies in Asia
2 Local companies expanding to the Asia regional market
3 Asia headquarters or subsidiaries of global companies
4 NGOs and not-for-profit organizations in Asia such as APNIC, APTLD, APNG, PAN/IDRC etc.
5 Asia based events, such as Asian Games, Asian Cup, ITU Telecom Asia, CommunicAsia and many others
6 Asia version of global media or regional Asia media: Asian Wall Street Journal, Asia Computer Weekly, Channel News Asia and many other newspapers, magazines, TV channels which target the Asia market and community
7 Asia focused businesses: Air Asia, JetStar Asia, Aero Asia, etc.