18 November 2009 – Hong Kong – DotAsia announces plan to release multilingual domain (IDN – Internationalized Domain Name) registrations in 2010. Following

announcements by ICANN to approve the use of Internationalized Domain Names (IDN), DotAsia Organisation, the global top-level domain authority for “.Asia”, will

accept IDN registrations starting in the second half of 2010 to address the pent up demand in Asia for multilingual web addresses.
“Asia is one of the most important regions for IDN. Asia is already the largest Internet marketplace with over 700 million users online. However, that represents only

18.5% penetration. IDN will bring the Internet to the rest of the people in Asia who do not speak English,” said Edmon Chung, CEO of DotAsia. “Small and Medium

sized Enterprises around the world will benefit from IDN deployment. Local SMEs in Asia can leverage their existing brand in their native language to build their

online presence with an IDN, while global SMEs can become more Asian-friendly by adopting an Asian IDN as their web address.”
There are about 180 million domain names registered today, representing an estimated US$10 billion annual market, including secondary market and value added

services. Much of this is currently concentrated in the US and Europe. With IDN, users and businesses in Asia will much better recognize the investment value of

domain names because of the ability to represent offline identities and concepts online in their native languages. The deployment of IDN has the potential to

dramatically expand the domain market in Asia.
Policies will be finalized in March 2010, and offering existing registrants priority to register their corresponding IDN domain, especially for Romanized or

transliterated names such as Pinyin domains will also be considered.
DotAsia is the first generic top-level-domain (gTLD) to include IDN TLD in its application to ICANN. IDN is a priority for DotAsia, and the organization continues to

contribute its expertise to global IDN development. “Being an inventor of IDN technology, and having served on many technology and policy committees, it is very

exciting to see IDN become a reality after over 10 years of hardwork by the community,” added Edmon Chung. “DotAsia and its members are pioneers of IDN, and

will be among the first to offer full IDN experiences to users in Asia.”
To register .ASIA domain name, you must go to an Accredited Registrar like TodayISP.