Eranet News on January 20th,2014. Facebook is Blocking Ads from a bunch of Dating Sites Until after Valentine's Day.

Facebook has temporarily blocked some dating sites from advertising on the site if they are new to the social network, the company tells Business Insider. According to an email from the Facebook ad sales force to a frustrated ad client, the dating sites won't be able to advertise on Facebook until after Valentine's Day.

Kyle McGinnis, the CEO of one of the blocked dating sites, says his ads ran for months on Facebook and were only recently bumped from the site.

Facebook confirmed the temporary ban on new dating ads to Business Insider, saying  users had complained about seeing too many of them.

Part of the problem here is that Facebook is very sensitive to complaints from its users. Although anyone can advertise on Facebook, the company wants those ads to be as useful and relevant as possible. It's also struggling with ad "load," meaning that it doesn't want to overwhelm users with too many ads.

The policy appears to imply that facebook will only accept ads from dating sites that come through Facebook's ad sales team, and not through campaigns bought via Facebook's automated plug-and-play Ads API system, which only requires a credit card.