What You Need to Know About Google Hummingbird?

Release time：2013-12-23
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What You Need to Know About Google Hummingbird

Hummingbird is the name Google calls its new search algorithm (the thing that determines which results to display when a user types in a search), and it means a lot for your website. Google says the name Hummingbird is used because of the “fast and precise” birds that we find in nature. So let’s have a look at the hummingbird so that we can get a better understanding of Hummingbird.

A Quick Overview of Google's Hummingbird Algorithm

Hummingbirds are one of the smallest species of birds in the world. But they’re able to flap their wings incredibly fast (this is where the hum comes from) which allows them to reach flight speeds of 34 miles per hour. And they are the only birds that can fly backwards. It is these impressive abilities that led to the Aztecs revering these birds to the extent that they wore them as a talisman. To the Aztecs, hummingbirds represented energy, skill in battle, and potency.

According to the experts at SearchEngineLand.com, “Hummingbird allows the Google search engine to better do its job through an improvement in semantic search. As conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms used in a query.”
In other words, instead of a search turning up results that specifically match the keywords in the query, results will now be determined based on the intent of the search. One example Google offered was that “A search for ‘acid reflux prescription’ used to list a lot of drugs, which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs.”

What Does It Mean For Website Owners

Google has always had a simple message for website owners: concentrate on users. That advice applies to Hummingbird more than any other algorithm or update that has been released in the last 15 years.
Google does not want you to over-optimize your pages and websites purely for search results IF your website or page does not answer the searcher’s query. Remember that all Google cares about is the searcher. It has no loyalty, contract or responsibility to websites or website owners. This is good news if you’re a true beginner building a new website.

To stay high in the search results you need to focus on the user too. This all comes down to content. Hummingbird loves in-depth, good quality and original content because that is what users want. So the best way for you to deal with Hummingbird is to create good content.

SEO Is Dead, Long Live SEO

SEO is not dead: instead it is changing to an action that can be more accurately described as marketing – creating good content and then marketing your website with meaning. You can do this by telling people about it in the hope that they read, watch, listen, like it, and then share it (by links, social media, etc.)

So it all starts with content. And here is the secret: It’s not Google’s algorithm that needs to become more like a hummingbird – it’s you and your website. Websites will be successful if they work hard for the user; are energetic in creating good content; become fast and agile in responding to user’s needs; and then become skilled in content marketing.

Do you have any questions about Google’s Hummingbird? Please comment via Social Media.

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