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                              Subdomain Ideas                      

Search Engine Optimization, or SEO, refers to building your website in a way that increases your rank on search engines, such as Google. Then, when visitors type in relevant keywords, your website will appear before other websites with which you may be in competition. Although website structure and links affects rankings, the domain name that you select can also have an impact on SEO

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1

Choose a hyphenated name to help search engines distinguish between the words in your domain name. This is especially helpful if your domain name may appear to be a different phrase or words without spaces.

2
Use keywords or phrases in your domain name. Not only do search engines, such as Google, rank keyword domains higher, but such domains can attract new visitors and potential partners or customers who are searching with keywords. For example, a Web- or graphic-design domain might include the word "design."

Another advantage to including keywords is that when others link to your website, the anchor (link) text will frequently include the keywords and help your search engine rankings.

3
Add your location, such as "Chicago," in your domain name to attract local visitors and increase your rankings for other Chicago-oriented websites.

4
Keep keyword density in your domain name as high as possible for better SEO. Keyword density refers to the percentage of your domain name that is a keyword, compared to the non-keyword percentage. For example "design.com" is a 100 percent keyword-dense domain name for the keyword "design," but as you add non-keyword phrases, the density decreases.

5
Add a prefix or suffix to your domain name if the desired name is already taken or if the additional word turns your keyword into a key phrase. For instance, you may choose "design-blog.com" if your website discusses design of some sort. SEO professional Kenny Goodman suggests that using a suffix over a prefix may allow the search engine to view keywords before the suffix.

6
Choose a ".com" extension if it is available and your website is not location-specific. This top-level domain ranks higher in search engine results. If this extension is not available, consider ".net" or ".org," followed by ".info" and ".biz."

Pick a country-specific extension, such as ".co.uk" or ".com.au," to increase your search engine rank among location-specific websites. This can be especially helpful if your website represents a business that caters to one specific geographic location.