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Your domain name is one of your business's greatest assets. Like having a real-life street address, your domain name tells people where to find you online -- a necessity for any professional company in the Internet age. To make the most of your domain name and maximize its potential for your business, familiarize yourself with a few basic facts about it.

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Registrant Information
As a business owner, you need to know the name of your domain name's registrant (the person who registered it and signed her name to it) and the company you registered it through. If you don't have this information, you risk losing control or ownership of the domain name. If you can't locate this data, look up the domain name on Whois.net.

Expiration Date
All the hard work you've put into building, managing and promoting your company website could go to waste if your domain expires. Any search engine optimization, or SEO, efforts you've made to increase traffic are obsolete if you have to switch to a different domain. Keep track of when the domain name is due for renewal, and set to auto-renew, if possible.

Domain Suitability
Your domain name has a suffix such as ".com," ".org" or ".net." Addresses ending ".com" have the advantage of being the most memorable and often the most visible in search engines. Others, such as ".biz" and ".info," are often associated with lower-quality sites and spam practices, and using them may make a serious business venture look tacky or untrustworthy. Other domains are associated with geographical regions, so ".ca" is more valuable if you market primarily to Canada, where ".co.uk" limits your marketability and search engine presence if you cater mostly to the United States.

Access and Account Information
When you register a domain name, you choose or are given a specific username and password that lets you associate the name with Web-hosted content (the actual site). If you can't log in, the domain name is useless, and typing the address into a browser will most likely take visitors to a landing page that exists only to earn advertising revenue for the company you registered the domain name with.

Readability and Memorability
Every business owner should be aware how effective his domain name is from a user's point of view. If a domain name is too long, difficult to read or impossible to remember, it's time for a rethink. Consecutive vowels made by joining two words, such as "Ferrari" and "Italy" to make "Ferarriitaly," are confusing to the eyes. Dashes in a domain name are also not advised. The fact a domain name is hard to say -- "buy-cars-here.com" becomes the awkward "buy dash cars dash here dot com" -- indicates it's difficult to remember and promote.

Competition
Knowing the competition is an important part of any business strategy, and it applies equally to domain names. You'll find it more difficult, or at least need to alter your strategy, to market a domain name that has multiple variations by companies all going after the same market. For example, when devising your SEO strategy, it's helpful to know there's a Mycompany.com and perhaps a Mycompany.net competing with your Mycompany.org.

Content
As a business with a public image to protect, it's important to be aware of exactly the content appearing under your domain name. Outdated content, such as a previous site incarnation still being hosted somewhere under your domain name, looks sloppy and could be a liability. Similarly, unauthorized content uploaded to your server and appearing under your domain could compromise the company.