A good customer base is the solid foundation for a business of any kind, and is absolutely essential for your survival on the market, regardless of what exactly it is that you are doing. Here our Eranet want to thank you for all of our customers support over the past few years, without them, we are nothing.

With huge multinational companies and their enormous marketing budgets, and a host of other small business populating the same space as we and fighting for the same share of market, it may be difficult to stand out and convince people that we are the one they should go to. Fortunately, Eranet wants to share the ways to attract new customers that don’t involve spending a ton of money or having a large marketing team.

Online Promotion
One of the fastest and cheapest ways to reach new people is by increasing your online visibility. There are a number of ways to do this. First of all, you have to make sure that your brand is well represented on all major social networks. Facebook, Twitter and Google + have become huge hubs where people go to interact, and if you achieve a satisfactory level of visibility on these networks, you can be sure that you’ll get plenty of exposure. Then there are rather cheap, but highly effective Facebook ad campaigns that will place your banner in front of a huge number of people, with the best thing about it being that you can only advertise to your target audience, i.e. people who can actually be interested in your product or service.

If you are prepared to pay a little extra, but also have lasting results and great exposure, SEO is the way to go. Even though an SEO campaign should never stop if you want to stay ahead of your competition, increased rankings for certain keywords could bring you a lot of traffic from organic searches, which can translate into a significant influx of new customers.

Sponsoring Competitions
This is a great way to get people invested in your brand and actually associate you with a fun and potentially lucrative activity. People of all profiles may be interested in participating in your competition, sometimes not even for the prize, but for the sheer fun of it. When it comes to prizes, you can offer some of your products or services, and end up with a lot of promotion for just a small investment.

Reaching Out To People In Your Community
This can be a great way to earn some local recognition, which, if you are operating out of a physical store, is exactly the type of recognition that you need the most. Organizing different charities or events of the social kind can bring you closer to the community around you, and they afford you a chance to actually give something back.

Promotional Products
Giving your long time customer a gift is a nice way to show that you appreciate them. However, promotional products can also be a great way to attract new customers. By handing them out in different places, you can evoke the interest of people who would otherwise never learn about the existence of your company.

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