For many well-educated, affluent Chinese travelers, buying a copy of Lonely Planet is the first task before taking a vacation abroad. Founded in 1973, Lonely Planet is the biggest guidebook series in the US, UK and Australia. It’s published in 11 languages including Chinese.

But when the BBC confirmed on March 19 that it had sold the entire Lonely Planet series to a US billionaire at a significant financial loss, many commented that the deal signified the swan song for the printed guidebook.

    The rise of the Internet and the prevalence of smartphones and tablets has become a burden on the print media. Why would travelers bring a heavy guidebook when they can download its digital content to their smartphone in an instant? Furthermore, alternative and free travel content is readily available on the Internet, from Wikivoyage to TripAdvisor to blogs written by amateur travel writers.

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