Uniregistrar completed their accreditation earlier this month. The name and site clearly identifies it as being associated with Frank Schilling’s Uniregistry that is applying for 54 new gTLDs.

The new site states:

Uniregistrar is a new ICANN accredited registrar designed to let you create domain names in the new top level domain extensions offered by Uniregistry.

Beginning in 2014 anyone will be able to create and manage their domain names using the simple site we plan to create here. The names offered by Uniregistrar will be shorter, clearer, easier to use and manage than the .com .net or .org names you know from the past.

We think you’re going to like the names we have to offer and we look forward to serving you. Check back with us later this year as a new site gets created at this location.

With this move the registry operator and new gTLD applicant is one of the first of the new entries that is making it clear that they will be operating their own retail registrar.

“Vertical Integration” (registries that own/operate registrars) has been a long and ongoing issue at ICANN, but in late 2010 the board decided that registries are indeed allowed to own registrars. One of the other applicants, Demand Media, recently increased the reach of their retail channel recently by buying the retail registrar name.com.