Imagine that Google Reader was some little Silicon Valley startup. It takes off and becomes the number one product in its category. It makes no money but it has grabbed eyeballs, so every investor goes nuts and wants in on the action. Money will come later.

That's the Silicon Valley methodology. If a product is popular and people clamor for it, someone will figure out how to make money later. It's a formula that is little understood but works.

Google itself started this way. When it began as a company, pundits were scoffing at search engines. Sure, they were great, but they didn't make any money. Well, the joke is on those guys. Google is now hugely successful, so if any company could appreciate this model of success, you'd think it would be Google. Hey boys, look at all those jets you have.

  Instead, the company should make Google Reader a public domain open-source system. Give it away to any group that wants it—the Mozilla Foundation, for example. Google Reader could have easily been monetized by any number of mechanisms, including a user fee. But did Google take any action? I sure can't think of one thing it tried. Instead, it looks like the company, in some brain-dead, cavalier fashion,

 decided to drop it. "Screw the users. Screw the implications. Screw what anyone thinks. We're Google and what we say goes."

I've said for years that if a product has a large user base and people have grown to depend on it, then the company, by law, should not be allowed to pull the plug on it without offering it into the public domain. Does Google have any other plans for the code? I don't think so.

Give it up Google. Other people can use Google Reader—and perhaps even make money.

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