Monday，28 January 2013 Eranet.com News

What makes a website stand out? Think about when you visit a website, what are you

looking for? An attractive site that is easy to navigate, and has the information you

need is normally a good indication that you are in the right place and that the business

is worth learning more about.

Today, most consumers check online for basic information like an address, store hours, or

telephone number before visiting the store. Essentially, the web has become the new

Yellow Pages. Your website serves as a customer’s first impression of your business, so

why not take advantage of that.

Every website should include the following information:

Who: Who are you? Be sure to offer an informative blurb on your site that lets consumers

know who you are and your company’s goals. This should demonstrate your brand

personality and should entice customers to explore your site more.

What: What product or service do you provide? Consumers want to know what you offer!

Where: Where are you located? Can you buy your product/service online? If consumers can’

t make purchases online, then they need to be directed to where they can. Adding

directions or a map to your site is a great way to help consumers plan a trip to your

store!

When: When are you available? Having store hours listed on your site keeps customers

happy and informed. This saves them from searching for your telephone number to call and

then calling to ask.

Why: Why is your product, brand, or service better than your competitors? You must

convince your customers that you’re their best pick, but how can you portray that on a

website? While it may seem difficult to convey great customer service or quality products

over the internet, there are plenty of other ways to communicate to customers that you’

re the best. Testimonials and stories on how your product or service has improved or

changed your customers’ lives are great ways to communicate that in a way that is

relatable to others.

It may seem simple to list the basics like contact information, store location, and what

products you sell, but it’s what customers are looking for. Create a site that is user-

friendly and appealing and you’re already satisfying users expectations for your website

and taking full advantage of your web identity!

Keep in mind that before customers can explore your site they must be able to find it. To

ensure that consumers can find you, and your site is at the top of search engine results,

choosing the right domain name is essential.

We are ICANN accredited domain name registrar, your best choice for .CN registration

CN Domain Update

Contact Info:
Skype Domainer27
MSN:sales@todaynic.com
Email:support@eranet.com
Tel:+852-35685366