Wednesday, 19 December 2012 Eranet.com News

The priority draw for new generic Top Level Domains was held by ICANN on 18 December in Los Angeles determined the order in which evaluation results will be released for the 1930 applications.

ARI Registry Services who attended the draw has provided an overview of what happened. First application drawn was the Chinese script version of .catholic, which just happened to be a client of ARI.

Other applicants to do well in the priority draw were global applicants Amazon, Fiat and Epson while among the world's major cities, Tokyo and Paris fared well, as did another ARI Registry Services client .melbourne.

For the news release with ARI Registry Services' overview of the priority draw, see below:

Religion, Tech and Automotive sectors get the luck of the draw in new Top-Level Domain program [news release]
ARI Registry Services provides analysis of the ICANN Prioritisation Draw

Internet users are likely to see the first new Top-Level Domains appear from the religion, technology and automotive sectors as early as July next year, according to major infrastructure provider for new Top-Level Domain applicants, ARI Registry Services.

The global governing body for the Internet (ICANN) today held a Prioritisation Draw to determine the order in which evaluation results will be released for the 1930 new Top-Level Domain (TLD) program applicants.

The draw provides the first indication of what the new internet landscape could look like with the Chinese script version of .catholic drawing first. "It was a fantastic outcome to see one of our clients first out of the hat," said CEO of ARI Registry Services Adrian Kinderis. "We're now one step closer to seeing new Top Level Domains go live and it's exciting for us to play a major role as a technology provider that will help turn all of this hype into a reality."

Global applicants Amazon, Fiat and Epson also got the luck of the early draw. Among the World's major cities, Tokyo and Paris fared well, as did another ARI Registry Services client .melbourne.

ARI Registry Services has signed 161 contracts to provide the technical support for new TLD applicants, equating to almost 10% of the global new TLD market.

"It's been a long and exciting day, but it's a fantastic outcome to have nearly a third of our clients in the top 500. The process is moving along full steam ahead and we can't wait until delegation in mid 2013. We will be right in the thick of it," Kinderis said.

ARI Registry Services has provided the following analysis of how applicants fared in the draw.

.catholic first non-Latin TLD to hit the web

Luck was clearly on the Catholic Church's side, with the Chinese version of .catholic the first of the non-Latin TLDs. The top 5 as follows:

.catholic in Chinese
.store in Japanese
.web in Arabic
.shangri-la in Chinese
.citic in Chinese
Top 10 major brands

Fiat topped the list at number 155 with the next major brand Epson 73 places behind at 228. The top 10 brands in the draw are:

Fiat
Epson
Omega
Hermes
Bridgestone
McDonalds
Cisco
Virgin
Dell
Axa
Battle of the cities:

Germany's fourth largest city Cologne won the battle of the cities at number 126, with Helsinki drawing a close second at 148. The top 10 cities are:

Koeln
Helsinki
Tokyo
Paris
Budapest
Durban
Melbourne
Berlin
New York
Nagoya

How Google, Amazon and Microsoft fared with their applications

Google, Amazon and Microsoft had the most applications out of the global brands. Microsoft lucked out early in draw with nearly half of their applications coming in the top 500 (5 out of 11). Meanwhile Google had a fifth of their applications in the top 500 (21 out of 101) and Amazon had a third (23 out of 76).

How the geographic regions fared

Africa fared the best amongst the geographic regions with 12 out of its 16 applications drawn in the first 1000. Below is a breakdown of percentages by region:

Africa - 75%
Asia Pacific - 59%
Latin America - 58%
Europe - 54%
North America - 54%
On the grid

Fiat won the race drawing 155 ahead of BMW and Mini. The top 5 auto brands in the draw are:

Fiat
BMW
Mini
Alfa Romeo
Ferrari
Brands that missed out

Only those applicants who purchased a ticket were allowed to participate in the Draw with major brands Goodyear, Lego and Olympus missing out.

How ARI Registry Services' clients fared

10 non-Latin applicants in the draw with .catholic drawing number 1 in Chinese
.wedding and .menu the first generic names in the draw at numbers 130 and 132
36 applicants in top 500 Latin TLDs
79 applicants in top 1000 Latin TLDs
.melbourne drawing 7 out of 66 cities
About the draw
A 'lottery' style draw was held in Los Angeles at 1pm PST and finished at 11.30pm. Each application was ranked for evaluation and given a priority number. Non-Latin TLDs were given priority and drawn first out of the barrel before ICANN moved onto to the rest.

About ARI Registry Services
With over 10 years of experience and clients around the world, ARI Registry Services is a leading provider of domain name registry services for generic Top-Level Domains and Country-Code Top-Level Domains. Our clients recognise the need for expertise, security and reliability in operating a core piece of Internet infrastructure and that's why ARI Registry Services is the provider of choice for governments, major brands and entrepreneurs across the globe.

This ARI Registry Services news release was sourced from:
www.ariservices.com/news-prioritisation_draw.php

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