DotHIV is the exclusive charity-partner for New Zealand's bobsled team in the lead up to the 2014 Winter Olympics, the gTLD Applicant announced on World AIDS Day, 1 December. The partnership aims to bring awareness to the fight against AIDS through the German-based initiative.

Bobsledding and the fight against AIDS don't really go together at first sight. But Tim Johnson, who manages the bobsled team also comes from the domain-business. And as the domain

business and bobsledding are both high-speed, the NZ Bobsled Team and dotHIV decided that they should harness this energy for a shared social goal.

A new design was created especially for the sled, racing suits and helmets of the team: the whole sled will be black and pink so it looks like a shark hungry for success with the message:

".hiv fights AIDS with bits and bites." The helmets of the team will also be covered with shark's teeth along the ventail

The new sled will be revealed after the World Cup on 3 December at the training camp of the team in Whistler, Canada - and just two days later it will zoom through the ice channel at the

North Americas Cup in Calgary, Canada for the first time with the big goal of the Winter Olympics in 2014.