Web hosting provider SoftLayer announced on Wednesday that it has launched its new messaging and notification service, SoftLayer Message Queue.

According to the press release, SoftLayer Message Queue is a way for independent software systems to communicate with one another. It allows different scalable inter-process communication without generating too much traffic for the system to handle.

This product launch comes as SoftLayer has made the 2012 Inc 5000 list, which showcases the 5000 fastest growing companies in the United States.

Developed with Cloudant, SoftLayer says its new service makes it easier to complete asynchronous tasks like resizing uploaded images to generate assets in different resolutions; reformatting videos to match browser requirements; and easily handle such tasks as bulk processing, data synchronization and aggregation.

“Message Queue is built to scale easily, giving web and app developers unlimited potential to grow virtually any type of application,” Duke Skarda, chief technology officer for SoftLayer said in a statement. “This new service provides a means to pass control flow and information between application servers deployed across our global platform. The uses for a service like this are endless. And since we developed this in partnership with our managed database as a service partner, Cloudant, the persistence and scalability are rock solid.”

Cloudant is one of the customers that SoftLayer won away from Rackspace, a process it described in a recent interview with the WHIR.

Driven by a RESTful Web services API, SoftLayer Message Queue also provides language bindings for languages including Ruby, Python, Java, PHP and C#.

Message Queue is integrated with the company’s customer portal to provide real-time monitoring and control, and is available for free to customers who require 100,00 or fewer requests/notifications per month. Above that, the service will cost one cent for each additional 10,000 requests or notifications.

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