Many universities have been snapping up .XXX domains to protect their trademark rights and also their image.Indiana University has joined other universities in registering .XXX domains,in an effort to prevent pornographers from exploiting its name and its trademark. The University spent $2,200 to register 11 .XXX domains for ten years ,including Indianauniversity.xxx, Hoosiers.xxx and IUPUI.xxx .

Other Universities and schools also rushed to register their .XXX domain names.llinois State University registered  IllinoisState.XXX , RedBirds.xxx and StateYourPassion.xxx .Penn State University also acquired four .XXX domain names : Penn State, PSU, Nittany Lions and The Pennsylvania State University,while East Carolina University registered a total of eight .XXX domains,such as  eastcarolina.xxx, ecu.xxx,eastcarolinauniversity.xxx,eastcarolinauniversitypirates.xxx and leojenkinscancercenter.xxx .

Another University who decided to protect the school's trademark from being used pornographers is the University of Notre Dame,who decided to register four .XXX domains,notredame.xxx, universityofnotredame.xxx, fightinirish.xxx and domer.xxx,spending on them $1,319.96 .

Even though many Universities rushed to protect their trademarks and decided to register .xxx domain names,other Universities opted to closely monitor the Internet to see if anyone infringes their trademarks .

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