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Many colleges wanted to keep their brands porn-free and decided to acquire tens of .XXX domain names.This is the case of Augustana College ot St Ambrose University,who rushed to register their .XXX domains in order to keel them out of the hands of pornographers. St Ambrose University decided to register last week SAU.xxx,StAmbroseUniversity.XXX and StAmbrose.XXX domain names.
"We did this just so no one could set up a parody site.It's just to protect the institutional integrity of our online presence," said Jane Kettering of St. Ambrose University in Davenport.

Many other Universities around the world did the same thing in order to keep them out of the hands of pornographers .Illinois State University registered  IllinoisState.XXX , RedBirds.xxx and StateYourPassion.xxx .Penn State University also acquired four .XXX domain names : Penn State, PSU, Nittany Lions and The Pennsylvania State University,while East Carolina University registered a total of eight .XXX domains,such as  eastcarolina.xxx, ecu.xxx,eastcarolinauniversity.xxx,eastcarolinauniversitypirates.xxx and leojenkinscancercenter.xxx .

Another University who decided to protect the school's trademark from being used pornographers is the University of Notre Dame,who decided to register four .XXX domains,notredame.xxx, universityofnotredame.xxx, fightinirish.xxx and domer.xxx,spending on them $1,319.96 .