Domain name development company Domain Holdings has raised $2.9 million in funding.

The company was founded by domainer Chad Folkening, who was later joined by Advertising.com co-founder John Ferber.

The company also released a complete rewrite of its Rapid Domain Builder, now called Domiain power. It helps domain name owners create SEO friendly web sites.

The $2.9 million will be used to further enhance the DomainPower platform.

DomainPower competes with a number of tools created to help domainers develop and monetize their domains, including Epik and WhyPark. These types of tools have had to adapt over the years to avoid falling into the trap of “mass development”, which eventually gets penalized by search engines.