According to theF1Times.com, Ford filed suit again Ferrari over the use of the “F150″ name.

Ferrari’s now has a  2011 car by the same name.

Ford is suing Ferrari over its registration of the ferrariF150.com domain name, which it claims goes against the Anticybersquatting Consumer Protection Act and is seeking.$100,000 in damages.

The lawsuit claims Ford has suffered irreparable harm to its F-150 brand and is claiming unspecified damages as well as banning the use of the name on any Ferrari merchandise sold in the U.S.

Of course Ford doesn’t even own the domain name F150.com, which is a parked page under privacy at a Bahamian registrar using HitFarm servers.

Nor does Ford own FordF150.com, which belongs to and used as a Enthusiast site.

Ford doesn’t even own the domain name FordF150.com; that domain appears to be privacy at the same Bahamian registrar which also uses HitFarm servers that owns F150.com

According to the suit Ferrari is given Ford a bad name by using the same F150 that Ford has been using for its truck line.

A Ferrari sports car and a Ford truck.

Yes I can see how that can be very confusing to a consumer.

Looks like another  case of an overreaching trademark holder going after a pretty generic term, one in which they seemly failed to protect their "brand".

At least this time the trademark holders are “eating their own”