The domain name "Xboxevent.com" was registered yesterday by a company historically known for arranging Microsoft media events, according to a Whois domain search.

Eventcore, who registered the domain, is an event-planning firm specifically geared towards producing media events for tech and gaming companies, including Microsoft. Eventcore produced Microsoft's E3 2012 keynote and, as part of that process, registered a related domain, XboxE32012. That site was a registration portal for keynote attendees.
Sony unveiled their next-gen platform, the PlayStation 4, at a media event in New York on Wednesday. Though reviews of the show have been mixed, the event was viewed and followed by millions via livestream, and has monopolized the gaming industry news cycle for the past 36+ hours.

According to CVG, the Sony event took Microsoft executives by surprise, and the Xbox-maker will look to respond as soon as possible. Their sources indicate that Sony will host a similar stand-alone event to launch the next Xbox in April. If that's the case, Microsoft will have to get around discussing their new console at the news-heavy Game Developer's Conference in March.

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